Freelance Product Designer
Crafting thoughtful digital experiences that connect brands with people.
I help startups and established teams design products that feel intuitive, look refined, and solve real problems — from early strategy to final pixels.
Selected Work
Projects
Northlight
A complete brand system and SaaS dashboard for a climate analytics platform used by environmental consultants.
Stitchcraft
An iOS and Android app for textile artists to plan, track, and share knitting and embroidery projects.
Monolith Studio
A refined digital presence and identity refresh for an architecture studio focused on sustainable residential projects.
Paybridge
Redesign of the core payment flow for a fintech startup, improving completion rates by 34%.
Verdant
An immersive online store experience for a curated houseplant retailer, built around education and care guides.
Signal Labs
A scalable component library and design system for a developer-tools company used across three products.
About
Design with purpose, craft with care.
I am Elena Morales, a freelance product designer with over eight years of experience shaping digital products for startups and growing companies. My work sits at the intersection of clarity and character — I believe the best design is invisible until it is not, and every interaction should feel intentional.
I have led design for products across fintech, climate tech, e-commerce, and creative tools. Whether I am untangling a complex workflow or building a brand from scratch, I approach each project with curiosity, structure, and a healthy obsession with detail.
Currently, I work independently with a small roster of clients, splitting time between deep product work and shorter brand and website engagements. I am based in Barcelona and collaborate with teams around the world.
Services
UX & Product Strategy
User research, information architecture, and flow mapping to define clear product direction.
Interface Design
High-fidelity UI for web and mobile, from early concepts to production-ready specs.
Brand Identity
Logos, visual systems, and design guidelines that scale with your business.
Design Systems
Component libraries and documentation to keep teams aligned and shipping fast.
Workshops
Collaborative design sprints and ideation sessions for product teams.
Contact
Let us build something great.
I am currently accepting new projects. If you have something in mind, send a message and I will get back to you within two business days.